Most SEO advice is written for e-commerce sites and SaaS companies, then applied to a medical practice's website with a few keyword swaps. That approach misses something Google itself has been explicit about for years: health content isn't judged by the same bar as everything else on the internet, and treating it that way is the fastest way to watch a competitor with a weaker-looking ... https://www.finitdigital.com/blogdetail/what-actually-moves-rankings-for-a-medical-practice-and-where-healthcare-seo-genuinely-differs-from-every-other-industry