Nowadays. the use of celebrity as brand endorsements is increasing. Celebrity is considered to be the fastest and safest way for a brand to develop an association and a bond in consumer minds. This study aimed to analyze the impact of a celebrity physical attractiveness on consumer buying behavior. https://www.bekindtopets.com/quick-offer-Kansas-City-Chiefs-2-Piece-Stemless-Wine-Glass-Set-with-Collectible-Box-must-buy/